Ipad Wine List Features iPad displayed wine list with access to robust descriptions and tasting notes Photographs of wine labels to bring the wines to life Access to third party, objective wine reviews and scores Integration with POS systems to track and instantaneously update wine menu with available wine selections Eliminates the need and associated cost of frequently maintaining and reprinting wine list Benefits Allows clubs to give their members additional knowledge to make informed choices from their  lists Assists in up-selling of wines (10-15%) – Wine descriptions from objective sources that are similar to their ‘taste profile’ gives the member the confidence to try new bottles / vintages / wine regions at a slightly higher price point Does not replace the role of sommeliers, but assist them in educating their members on their wine Customizations can include Chef / Sommelier notes, recommendations, and promotions all controlled by the club owners / managers Upgraded graphics could be provided by the club, including high resolution photographs of the club and / or decor